Vision and Mission

To become a pioneering green lifestyle brand that revives the wisdom of Indonesian cultural heritage through creations that are natural, health-conscious, meaningful, and sustainable—crafted for modern life and the future.

We develop fragrance, personal care, and wellness products rooted in Indonesia’s essensial oil richness through innovative and responsible practices. Each creation is designed to safeguard consumer well-being, nurture the environment, and empower farmers, artisans, and local communities through long-term partnerships. Through storytelling, design, and sensorial experiences, we bring the richness of Indonesia’s nature and culture to the global stage.